Ryutaro . tv
2005年09月24日
サニーサイドアップの仕事術
ホワイトバンドのサニーサイドアップ、
自民党のプラップジャパン、
民主党のフライシュマンヒラードジャパン、
PR会社が台頭。
花王のヘルシアなど、
そもそもヒットの要素としてPRが重要さを増しているので、
ライバルというより社内のPRディビジョンも含め、
大事なパートナー。
これまでとちがって、
クライアントのために、
広告＋広報＋コンテンツコミュニケーション等の、
フクザツなせんりゃくを、いんたらくてぃぶな、めでぃあ環境の中で、
たのしく、わかりやすく、さわぎに、ニュースに、することが大切。
そろそろ次原さんと
ご飯でも食べてみたいな。
[ ]
投稿者 ryutaro : 2005年09月24日 23:52
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