Ryutaro . tv
2005年03月03日
カードの切り方が人生だ。
上をクリックして行ってね、ライフカードのテレビCMとネットの連動広告。
CMで途中まで見せて、ネットで本編というやつ。
（BMW、キットカット、アロエヨーグルト、ist他）
「で、結局、おまえはどっち派や？」
2人の上司のどちらに付くのか聞かれる、島耕作的シチュエーションで、
「俺、どーすんのよ！」と、迷い、４枚のカードのどれを切るか、迷うオダギリ。
こういうのは、世界観の作り込みと、遊び心が大事。
広告会社のビジネス的には、結果的にテレビCMの出稿をしてもらう感じになります。
見てもらう時間が増えるので、ブランディングにうまくつながる可能性はたっぷり。
別にITに詳しくなくても企画出来るから、いろいろ想像してみよう。
[ ]
投稿者 ryutaro : 2005年03月03日 16:28
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